Cool and casual, the Madewell Spring 2014 lookbook is encouraging women not to take themselves too seriously in the upcoming season. By adopting a laid-back wardrobe filled with plaid shirts, leather skirts and torn jeans, they will be able to approach the world with a more level head without fully compromising their more sophisticated self.
Shot by photographer Eric Guillemain for 2b Management, the Madewell Spring 2014 lookbook stars model Sara Blomqvist. The Swedish beauty was captured entirely in black and white, which really accentuates the relaxed nature of the photoshoot. With white walls as the backdrop, the easy looks were perfected with messy hair and a flawless albeit natural-looking face. These pieces will complement existing wardrobes perfectly. No need for spring cleaning here.
Key Themes Behind This Trend
- Casual Fashion
- Opportunity for brands to embrace a laid-back and relaxed aesthetic in their clothing lines.
- Grayscale Photography
- Potential for photographers to experiment with black and white imagery to create a relaxed and effortless vibe.
- Mixing High and Low
- A chance for consumers to blend luxury and casual pieces to create a unique and sophisticated style.
Where This Applies
- Fashion
- Fashion brands can incorporate casual and relaxed styles into their collections.
- Photography
- Photographers can explore black and white photography to capture the essence of casual fashion.
- Retail
- Retailers can curate collections that mix high-end and casual pieces for customers seeking a unique style.
