The R800 are a pair of made-in-France sneakers and the silhouette was originally conceived by Le Coq Sportif. In an attempt to shake things up, the popular sportswear company enters a sizable collaboration with Afew, DJ Rafik, 24 Kilates to produce a t-shirt design, as well as a new iteration for the R800 made-in-France sneakers.
The new version is dubbed 'Crane Network' and the name pays homeage "to a party held by DJ Rafik and the 24 Kilates Crew [...] in Barcelona in 2017." As a result, it is obvious that the new R800 silhouette has roots in the music industry. Each collaborator is recognized on the upper of the shoe through stylistically driven branding, while the insoles pay homeage to the global nature of the partnership.
Key Themes Behind This Trend
- Made-in-france Sneakers
- Opportunity for disruptors to create sustainable and locally made sneakers in collaboration with influential brands.
- Collaborative Designs
- Disruptive innovation opportunity for brands to collaborate with designers and artists to create unique and limited-edition products.
- Music-inspired Fashion
- Opportunity for brands to tap into the music industry for fashion collaborations, merging streetwear with music culture.
Where This Applies
- Sportswear
- Opportunity for sportswear companies to explore collaborations with other brands, creating unique and marketable products.
- Fashion
- Disruptive innovation opportunity for fashion brands to collaborate with artists and musicians, creating limited-edition pieces that resonate with consumers.
- Footwear
- Opportunity for footwear brands to emphasize locally made and sustainable products through collaborations with influential designers.
