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Girl-Targeted Coding Campaigns

Made With Code Inspires Young Girls To Be Interested in Programming

— June 24, 2014 — Tech
An initiative from Google called Made With Code is encouraging young girls to learn computer coding. Through a partnership with Shapeway, Google is using custom 3D printed bracelets among other projects to spark girls' interest in programming and inspire the next generation of women in tech.

While other youth oriented coding programs exist, none are really targeted towards young girls. Google is hoping to make the tech industry more diverse by having more women in the workforce. This is particularly timely given Google's recently released diversity report that found male employees greatly outweigh the number of females working at Google.

Made With Code not only inspires, it also celebrates women in tech and shows how programming can be used to make incredible things.
Trend Themes
1. Girl-targeted Coding Programs - Programs specifically targeted towards young girls are becoming more popular, with a focus on inspiring the next generation of women in tech.
2. Custom 3D Printed Jewelry for Coding - The use of custom 3D printed jewelry is a new and innovative way to get young girls interested in programming and technology.
3. Diversity and Inclusion in Tech - The need for greater diversity and inclusion in the tech industry is becoming more pressing, and initiatives like Made With Code are working to bridge the gender gap.
Industry Implications
1. Technology - Made With Code is focused on inspiring the next generation of women in tech, with a particular emphasis on programming and software development.
2. Fashion and Jewelry - The use of custom 3D printed jewelry is a novel and exciting way to get young girls involved in programming, and represents a new opportunity for the fashion and jewelry industries.
3. Education - Efforts like Made With Code and other girl-targeted coding programs are opening up new opportunities for educational institutions to promote diversity and inclusion in technology fields.
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