Inspired by some old foldable goggles discovered at an Army surplus store, the Mach Schnell Goggles are an inexpensive way to protect your peepers, and their scratch-resistant lenses make the foldaway eyewear extremely durable. Now there is a practical way to be sure you always have eye protection at hand.
The updated Mach Schnell Goggles are based on a 1942 design that helped to protect troops’ eyes from the ravages of windy weather as well as dust, snow and rain. They sell for about $15 and tuck neatly into a pocket or backpack.
Key Themes Behind This Trend
- Vintage Eyewear
- Reimagining vintage eyewear designs with modern materials creates affordable and durable eyewear with high potential for new markets.
- Portable Eye Protection
- Innovations in foldable, pocket-sized eye protection present opportunities for growth in outdoor activities, sports, and emergency preparedness markets.
- Scratch-resistant Technology
- Advancements in scratch-resistant technology enable durable eyewear solutions for industrial and heavy-duty environments.
Where This Applies
- Military Surplus
- By partnering with military surplus stores, new designers can create sustainable, upcycled vintage eyewear lines targeting a millennial market.
- Outdoor Gear
- The portable nature of foldable eyewear makes it an ideal addition to backpacking, camping, cycling and other outdoor activities markets.
- Industrial Safety
- Scratch-resistant foldable eyewear can be marketed and sold as a heavy-duty alternative to traditional safety glasses for industrial environments.
