MAAP works in collaboration with P.A.M on a new collection entitled the Club Ciclistico Amatiorale, which joins its Fall/Winter 2022 offerings this year. The main focus behind the biking capsule highlights style, functionality, and technically forward design.
The collaborative new range is made up of cycling caps, bibs, neckwarmers, caps, tees, jerseys, and much more. The overall design language has a bright tonal look with vibrant graphics in tones of yellow, green, and red. One of the standout options is the tightly fitted jersey with a zipped front detail. It has red branding accents at the front and boasts green contrasting details in a waved pattern. The entire range is now available to shop online.
Image Credit: MAAP
Key Themes Behind This Trend
- Technical Biking Capsules
- Collaborations to produce technically advanced and stylish biking capsules for the fall season present opportunities in the sportswear and fashion industries.
- Functional Biking Apparel
- Designing biking apparel with innovative features that improve functionality presents opportunities in the sportswear and outdoor industries.
- Vibrant Tonal Designs
- Creating visually striking and vibrant tonal designs for biking apparel presents opportunities in the fashion and streetwear industries.
Where This Applies
- Sportswear
- Incorporating technically advanced features and materials into biking apparel presents disruptive innovation opportunities for sportswear companies.
- Fashion
- Collaborating with sportswear brands to produce stylish biking apparel presents disruptive innovation opportunities for fashion companies.
- Outdoor
- Designing biking apparel with innovative features that improve functionality presents disruptive innovation opportunities for outdoor apparel companies.
