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New Balance's Latest M991GWR Model Features a Minimal Color Palette

— March 25, 2020 — Fashion
New Balance follows its recent 991 Made in UK sneaker model with the latest M991GWR silhouette complete in a royal color palette. The sneaker rests against a base that is constructed from mesh materials in a white hue for a clean foundation.

It is then overlaid with accents of pigskin suede materials for a premium touch that is signature to the footwear brand. This detail is complete in navy blue and heather gray in a color-blocking pattern. There are also red detailing along the heel and the logo accent. Notably, the side features '991' in the same red hue alongside a reflective logo with additional branding on the tongue and the interior.


Image Credit: New Balance

Trend Themes

  1. Minimal Color Palette — Opportunity for introducing minimalist color palettes in footwear design.
  2. Color-blocking Pattern — Disruptive innovation opportunities in implementing color-blocking patterns in shoe construction.
  3. Reflective Logos — Integrating reflective logos as a unique feature in footwear branding.

Industry Implications

  1. Footwear — Innovations in color palette and design patterns can create new market opportunities in the footwear industry.
  2. Fashion — Minimalist color palettes and color-blocking patterns can influence design trends across the fashion industry.
  3. Branding — Introducing reflective logos in footwear branding can revolutionize brand identity in various industries.
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