HANON works alongside both Padmore & Barnes and London-based brand Anglozine on a new leisure shoe entitled the M244 Higgins shoe. The Higgins is the base foundation of the latest design, which was a boating shoe originally released back in 1978 by Padmore & Barnes.
It retains its moccasin-like shape as the trio draw inspiration from Anglozine's seasonal capsule and all of their shared admiration of cinema, jazz, and mid-20th century style. The shoe is limited, as there are only 60 pairs that are created. It has a smooth sand upper made from suede materials with added perforations at the vamp for a touch of breathability. It is also detailed with a bright orange suede by the back for tonal contrast.
Image Credit: HANON
What Makes This Trend Stand Out
- Leisure Footwear Collaborations
- Collaborations between footwear brands and fashion labels/designers can create limited edition styles that merge performance and fashion.
- Retro Styles for Modern Consumers
- Updating classic footwear designs with modern materials and colorways can appeal to consumers who value the aesthetics of the past.
- Limited Edition Footwear Drops
- Creating limited runs of footwear styles can increase brand exclusivity and create a sense of urgency among consumers to purchase before they're gone.
Sectors Adopting This
- Footwear
- Footwear companies can collaborate with fashion brands and use retro designs to create limited edition styles for style-conscious consumers.
- Fashion
- Co-branding with footwear companies to produce limited edition styles can increase brand recognition and create excitement for consumers.
- Marketing/advertising
- Using limited edition drops of retro-inspired footwear as a marketing tool can generate buzz and create a sense of exclusivity among fans of the brand.
