Japanese fashion imprint atmos launches its own iteration of the New Balance 2002R sneaker model with the new M2002RAN. It is inspired by a slew of futuristic elements, tapping into a cybernetic world. The base foundation is the iconic New Balance M2002R and it is made from a blend of mesh and suede materials throughout the upper in different tones of blue.
Grey serves as the base color of the new shoe with reflective accents scattered across the silhouette as a way to capture an electric look. The colorway is dubbed Cubernetics Blue and in the realm of cyber world, the color blue is meant to represent the expression of many opportunities and used to showcase that futuristic mindset.
Image Credit: New Balance
Key Themes Behind This Trend
- Futuristic Sneaker Collaboration
- Opportunity for fashion brands and sneaker manufacturers to collaborate on cyber-themed footwear designs.
- Mesh and Suede Materials
- Potential for innovative uses of mesh and suede materials in the fashion industry, particularly in footwear.
- Reflective Accents in Fashion
- Disruptive potential for incorporating reflective accents in fashion design to create electric and futuristic looks.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to capitalize on the demand for futuristic and cyber-themed sneakers.
- Footwear Manufacturing
- Footwear manufacturers can explore the use of mesh and suede materials to create unique and stylish sneakers.
- Materials Manufacturing
- Potential for manufacturers of mesh and suede materials to partner with fashion brands and provide innovative materials for futuristic designs.
