Cole Bennett's multimedia company Lyrical Lemonade works in collaboration with Nike on a new special iteration of the Air Force 1 sneaker model. The imprint has worked with footwear in the past, having joined Jordan Brand back in 2020 for a vibrant design.
This time around, minimal design is at the forefront of the silhouette with clean white leather making up most of the upper and a bright pop by the base foundation. The lateral side of the shoe is marked with a bright yellow Swoosh logo along with the LL signature juice box motif that is seen by the lateral heel section. It is packaged in a sky blue box detailed with branding accents and a lemon wedge emblem.
Image Credit: Cole Bennett
Why This Trend Is Growing
- Branded Sneakers
- The trend of collaborations between companies and sneaker brands to create custom branded sneakers provides an opportunity for companies to extend their brand and reach a wider audience.
- Minimalist Designs
- The trend of minimalistic designs in the fashion industry has made its way into sneaker collaborations, providing an opportunity for companies to create simple yet eye-catching branded sneakers.
- Branded Packaging
- The trend of creating branded packaging for special edition sneakers provides an opportunity for companies to add value to their products and enhance the consumer's unboxing experience.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the trend of branded sneakers by collaborating with sneaker brands to create custom designs and extend their brand into the streetwear market.
- Sports Industry
- The sports industry can leverage the trend of branded sneakers to create custom designs for professional athletes and fans, enhancing team spirit and brand loyalty.
- Marketing Industry
- The trend of branded packaging for special edition sneakers presents an opportunity for the marketing industry to enhance the consumer experience and create buzz around product launches and collaborations.
