Luxuriously Bold Menswear

The Sies Marjan Capsule Relies on a Bold Palette & Luxurious Tailoring

Silhouettes that are subject to luxurious tailoring and slick fabrics that are rich in color are featured as part of Sies Marjan's Fall/Winter 2020 collection. The apparel here really puts an elevated spin on menswear as the designers explore the essence and juxtaposition of various materials — from the stunning rust-colored leather trench that is paired with chic turquoise loafers to silky yellow blazer and trouser pairings.

Aside from the luxurious tailoring, the Sies Marjan really stands out with its well-curated color palette which is intended to be eye-captivating. Moreover, the intensity of the nuances is made to effortlessly pair within the collection, making for a very expressive outfit. For this contemporary collection, Sies Marjan definitely went a bit experimental, combining "progressive layering pieces, juxtaposing bold textiles and androgynous cuts."

Image Credit: Sies Marjan

Luxurious Tailoring
Opportunity for disruptive innovation lies in developing new and sustainable methods for luxurious tailoring.
Bold Color Palette
Opportunity for disruptive innovation lies in creating new color forecasting tools for bold and captivating palettes in fashion design.
Experimental Menswear
Opportunity for disruptive innovation lies in using technology to aid in the creation and production of experimental menswear collections.

Where This Applies

Fashion
Opportunity for disruptive innovation lies in incorporating AI and machine learning into the design process and sustainable production practices.
Luxury Goods
Opportunity for disruptive innovation lies in finding new ways to make luxury goods accessible to a wider range of consumers.
Textiles
Opportunity for disruptive innovation lies in developing sustainable and high-performing fabrics for use in luxury menswear collections.
SCORE
6.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 75%
Freshness 9%