LA-based brand This Is Ground designs luxurious backpacks that do not only have a smooth and fashion-forward vegetable-tanned Tuscan leather upper, but are insanely compact and comfortable during travel—especially when one is faced with having to pack and unpack items at airport security.
The exterior of This Is Ground's new bag addition is decisively minimalist and sleek. However, the interior of the Venture 2 is far more impressive. Boasting a smartly designed layout, the travel companion has different organizational options, from "a front pod storage unit and a dedicated micro-fiber lined slot for a tablet [and other devices]" to "new interchangeable inserts" that can accommodate cords, cards and other small goods.
All in all, This Is Ground seeks to minimize frustration with its luxurious backpacks and simplified, speedy packing options with interchangeable arrangements.
Key Themes Behind This Trend
- Luxurious Backpacks
- Opportunity for disruptive innovation in the travel accessories market by designing high-end backpacks that are both stylish and compact.
- Smart Organizational Options
- Potential for disruptive innovation in travel products with intelligent layouts and interchangeable inserts for efficient packing and organization.
- Minimalist Exterior Design
- Disruptive innovation opportunity in the backpack industry by offering sleek and minimalist designs that appeal to modern travelers.
Where This Applies
- Travel Accessories
- Innovation potential for companies in the travel accessories industry to create luxurious backpacks and other products that enhance the travel experience.
- Tech Accessories
- Opportunity for disruptive innovation in the tech accessories industry by designing interchangeable inserts and integrated storage solutions for devices and cords.
- Fashion
- Potential for disruptive innovation in the fashion industry by introducing high-end backpacks with minimalist designs that combine style with functionality.
