The Luv AJ 'Pink Lady' lookbook does away with the candy-colored hair tip look for something a lot closer to the root. It showcases an untried hairstyle that will surely be replicated soon enough by youths everywhere. In place of dyed tips, the roots of new face Wylie Hays have been colored pink, hence the title of the catalog.
Lensed by sister photographers Claire and Amanda Thomas, the Luv AJ Pink Lady lookbook takes place at the iconic Venice High School. The backdrop sets the tone for the teenage attire rocked by the American model. She explores the school grounds in chunky metal accessories, Letterman jackets and cut-off shorts. The punk looks were given a natural, feminine finish by beauty artist Erica Davidson.