Earthbound Hippie Editorials

The Youth Vision May 2012 'Lust For Life' Photoshoot is Natural

The Youth Vision May 2012 'Lust For Life' photoshoot is taken at an outdoor location featuring lamas, sunlight and endless fields of grass. Icelandic model Brynja Jónbjarnardóttir radiates throughout, becoming one with the natural setting with her minimalist bohemian appeal.

The Lust For Life editorial was captured by photographer Stefan Giftthaler. Giftthaler has set a new pace for the Chinese publication here, this time displaying the beauty of ethereal and earthbound productions.

The whimsical apparel sported by Jónbjarnardóttir was chosen by stylist Marzia Fossati who here takes viewers on a tour of thick blanketed dresses, dainty high-waist lingerie and an assortment of tassel-clad pieces. The live farm animals led by Jónbjarnardóttir add a wild free-spirited twist.

Minimalist Bohemian Fashion
Opportunities for sustainable and eco-friendly clothing lines that embrace the simplicity and beauty of natural elements and materials.
Ethereal and Natural Photography
Opportunities for photographers and visual artists to experiment with outdoor settings and natural lighting to capture a sense of whimsicality and freedom.
Farm Animal-inspired Style
Opportunities for fashion designers to incorporate animal motifs and textures into their designs, creating a playful and unique twist on traditional clothing.

Sectors Adopting This

Fashion
The fashion industry can experiment with eco-friendly and sustainable clothing while incorporating animal motifs and textures in their designs.
Photography
The photography industry can explore the use of natural settings and lighting in photoshoots, capturing a sense of whimsy and freedom.
Publishing
The publishing industry can embrace the use of natural and earthy themes in editorials and photoshoots to create a unique and ethereal aesthetic.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 45%
Freshness 8%

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