Wanting to create a disruptive and positive change within the fashion industry, Mark Heiman and Alan Brown started 'lur.,' a clothing brand dedicated towards creating a more sustainable future.
According to the social business, "for clothing to be truly beautiful it needs to benefit more than the wearer." Inspired by their wives, daughters, neighbors and women all over who dedicate their lives towards creating a brighter future, lur. helps provide microcredit and education to empower women and their families who exact a positive influence both globally and within their communities.
The unique fabric that lur. uses in every knitted item is more sustainable and environmentally friendly than cotton while remaining just as soft, providing comfort to those who support a greener future.