Russell Westbrook is a successful athlete who styles himself and this shines through on the L'Uomo Vogue February 2013 cover. Westbrook plays for NBA team the Oklahoma City Thunder and is a three-time all-star player. He is infamous both on and off the court. Westbrook has an innate sense of style and is one of the few professional athletes who doesn't require a personal stylist. Westbrook considers fashion a hobby and embraces it with the same enthusiasm he has for basketball.
L'Uomo Vogue Italia took note of Westbrook's style and decided to feature him on the February 2013 cover with a feature editorial within the mag. The monochromatic spread is masculine and exudes power. Westbrook is shown decked out in the finest duds clasping on to a basketball.
The Russell Westbrook cover for L'Uomo Vogue Italia February 2013 is the perfect hybrid of sport and fashion.
What Makes This Trend Stand Out
- Athlete Fashion
- Opportunity for athletes to showcase their personal sense of style and become influential fashion icons.
- Self-styling
- Growing trend of individuals, including professionals, taking on the role of their own personal stylist to express their unique fashion tastes.
- Sports-fashion Fusion
- Emerging market for collaborations between sports brands and fashion designers, creating innovative and stylish sportswear collections.
Sectors Adopting This
- Fashion
- Fashion industry can tap into the athlete fashion trend by collaborating with athletes to create fashion lines or by providing styling services to athletes.
- Sports
- Sports industry can explore the self-styling trend by offering personalized styling services to professional athletes to enhance their marketable image off the field.
- Publishing
- Publishing industry can tap into the sports-fashion fusion trend by creating magazines or editorials that focus on the intersection between sports and fashion, showcasing athletes as fashion icons.
