The Luisa Via Roma Spring 2014 lookbook is dark and edgy in spite of the feminine floral fashion pieces showcased throughout. From Peter Pilotto’s searingly bold orchids and Moschino’s trippy blossoms to Mary Katrantzou’s obscenely fertile blooms and Marni’s fleshy hibiscus petals, the motif is given a variety of interpretations in the style book.
Shot in studio against a black backdrop, which enhances the mysterious element, the Luisa Via Roma Spring 2014 lookbook was lensed by photography studio Vanmossevelde + N. It stars model Sansa. The red-headed beauty boasts a commanding presence thanks to the energy she derives from the designs she is clad in. The bold and brash looks were perfected with a short curly coif by hair stylist Joseph Pujalte and a natural face by makeup artist Luciano Chiarello.