The Luisa Via Roma Spring 2014 lookbook is dark and edgy in spite of the feminine floral fashion pieces showcased throughout. From Peter Pilotto’s searingly bold orchids and Moschino’s trippy blossoms to Mary Katrantzou’s obscenely fertile blooms and Marni’s fleshy hibiscus petals, the motif is given a variety of interpretations in the style book.
Shot in studio against a black backdrop, which enhances the mysterious element, the Luisa Via Roma Spring 2014 lookbook was lensed by photography studio Vanmossevelde + N. It stars model Sansa. The red-headed beauty boasts a commanding presence thanks to the energy she derives from the designs she is clad in. The bold and brash looks were perfected with a short curly coif by hair stylist Joseph Pujalte and a natural face by makeup artist Luciano Chiarello.
What's Driving This Trend
- Dark Floral Fashion
- Opportunity for fashion brands to incorporate dark and edgy elements into feminine floral designs.
- High-contrast Lookbooks
- Chance for photographers and brands to create visually striking lookbooks by shooting against a black backdrop.
- Model Sansa
- Model Sansa's commanding presence offers opportunities for brands to showcase their designs with confidence.
Who This Affects Most
- Fashion
- Fashion brands can explore dark floral patterns and high-contrast photography in their collections and marketing materials.
- Photography
- Photographers can experiment with high-contrast techniques and shooting against black backdrops to create visually striking images.
- Beauty
- Opportunity for makeup artists and hairstylists to create unique looks that complement dark and edgy floral fashion designs.
