London-based fashion label What We Wear and Amsterdam-based footwear brand Filling Labels join forces to create the 'Low Curve Iceman Trimix' shoes. The collaborative footwear perfectly fuses the values of both labels, highlighting their shared interest in athletics, exploration, as well as architecture. The sneakers come in two colorway options, featuring a black and blue iteration and a gray and yellow option.
The Low Curve Iceman Trimix shoes use a lot of metallic hues and bright tones. Notably, the construction is made up of natural Nappa leather materials alongside nubuck, nylon mesh, and suede details. Branding details are seen at the nylon heel pull tab enforced using heat-seaming and at the soft foam tongue. There are also What We Wear branding accents on the side of the shoes, as well as the leather insole.
Key Themes Behind This Trend
- Athletic Footwear Collaboration
- Disruptive innovation opportunity: Explore partnerships with other fashion labels to create collaborative athletic footwear that combines unique brand values and design elements.
- Metallic and Bright Tones
- Disruptive innovation opportunity: Experiment with metallic hues and bright tones in footwear construction to create visually striking and attention-grabbing designs.
- Natural Leather Materials
- Disruptive innovation opportunity: Embrace the use of natural leather materials, such as Nappa leather, in footwear construction for a premium and sustainable product offering.
Where This Applies
- Fashion Collaboration
- Disruptive innovation opportunity: Foster collaborations between fashion brands to create unique and appealing products that cater to the evolving tastes of consumers.
- Athletic Footwear
- Disruptive innovation opportunity: Continually push the boundaries of athletic footwear design by incorporating new materials, colorways, and branding elements.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop footwear products that prioritize the use of natural materials, promoting sustainability and appealing to environmentally conscious consumers.
