Recycled Bullet Necklaces

Lovella Conto's 'Akawelle' Jewelry Line Wants Peace, Not War

Lovella Conto's 'Akawelle' jewelry line is designed with peace in mind and the old casings of bullets to promote peace. Conto is only 17 years old, and grew up in a refugee camp in Ghana. She was only 18 months old when her family fled Liberia's civil war.

Lovella Conto's 'Akawelle' uses actual bullets that were fired during Liberia's civil war, and not only are they powerful pieces of art, but also beautiful jewelry. Akwawelle translates into "love," which is exactly what her jewelry line is trying to promote. She is one inspiring 17-year-old.

Upcycled Jewelry
The trend towards recycling and upcycling materials for jewelry design offers new opportunities for sustainable and unique accessories.
Peaceful Fashion
The trend towards fashion as a medium for social and political activism creates opportunities for designers to promote messages of peace and solidarity.
Youth Entrepreneurs
The trend towards empowering young people to launch their own businesses unlocks new potential for innovation and disruption in various industries.

Who This Affects Most

Fashion
The fashion industry can embrace the trend towards sustainable and socially conscious design to appeal to consumers seeking more ethical and meaningful products.
Jewelry
The jewelry industry can adopt the trend of upcycling and using unconventional materials to create unique and thoughtful pieces that appeal to consumers' desire for sustainability and individuality.
Education
The education industry could create more opportunities and programs aimed at empowering youth entrepreneurship and innovation, allowing more young people like Lovella Conto to pursue their ideas and make a positive impact.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 33%
Freshness 8%

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