The Love No. 12 Jumpin editorial is currently on display as a part of the magazine's Fall/Winter 2014/2015 issue. Models Anna Ewers, Anya Lyagoshina, Leona 'Binx' Walton, Herieth Paul, Julia Nobis, Kasia Jujeczka, Kayla Scott, Lexi Boling and Dasha Gold walked a thin line between cowgirl-chic looks and an almost sinister approach to fashion, a motif that could only be brought to life via stylist Robbie Spencer.
Photographer Patrick Demarchelier captured the expertly put together ensembles of Spencer. Further teasing out the dark appeal of the outfits was Demarchelier's use of a black and white filter, letting on little color aside from the strips of blue, pink, red and yellow that lined the images.
Evident westerner elements come of wide brimmed hats, conservative dresses and collared one piece suits, echoing the designs of decades past.
Why This Trend Is Growing
- Dark Western Fashion
- Disruptive Innovation Opportunity: Explore ways to incorporate sinister undertones into traditional western clothing styles to create a unique and edgy fashion trend.
- Cowgirl-chic Aesthetic
- Disruptive Innovation Opportunity: Develop a line of cowgirl-inspired clothing that combines the rustic western elements with modern and stylish designs for a fashionable twist.
- Black and White Editorial Photography
- Disruptive Innovation Opportunity: Experiment with monochromatic photography techniques to create captivating fashion editorials that focus on the intricate details and textures of the outfits.
Industries Being Reshaped
- Fashion
- Disruptive Innovation Opportunity: Introduce innovative materials and production techniques to create sustainable, cruelty-free western-inspired fashion pieces.
- Photography
- Disruptive Innovation Opportunity: Develop new software or applications that allow photographers to easily apply creative filters and effects, like black and white, to their photos for editorial shoots.
- Fashion Styling
- Disruptive Innovation Opportunity: Utilize AI and virtual styling technology to create realistic and customizable virtual fitting rooms that enable customers to try on western fashion looks before making a purchase.
