The Louis Vuitton Yayoi Kusama Selfridges pop-up store in London has officially debuted. This amazing artistic collaboration is also being launched around the globe. The window displays are exuberantly covered in red polka-dots and female figurines wearing long robes with the same pattern.
Louis Vuitton, being a household name in fashion, has the ability and freedom to not only create what it wants, no matter how wild, but also influences others in the industry to push the limits as well. The display is rather busy, yet simple at the same time. It is beautifully designed, and instantly grabs one's attention.
When creating window displays, the aim is to get consumers into the store. Shoppers gravitate towards what appeals to them. Knowing what is suitable for one's target market allows for creative and effective targeting.