Louis Vuitton has opened a store in Westfield, London. To launch the store, Louis Vuitton teamed with Jeremy Deller for a peculiar store-front design.
Featuring scarecrows and straw bails, the store-front is made to reflect English gardens, and all of the vegetables and flowers will be donated to the community to revitalize the area.
Implications - The display window of a store makes a huge impact on whether or not consumers will want to venture in. In the case of Louis Vuitton, people were extremely curious as to what the inside of the store looked like after seeing their extravagant outdoor display. The fact that they are donating to the community also adds a positive image to the brand.