Simplistically Stitched Luxury Clutches

The Louis Vuitton Flat Zip Pochette is Effortlessly Chic

The notoriously fabulous trunk maker never fails to produce some of the most gorgeous bags out there and the Louis Vuitton Flat Zip Pochette is the perfect example to help emphasis the brands tangible position in the worldwide fashion market.

If there's one thing that's certain when it comes to women's purses, it's that one is never enough. As such, several women have taken to buying smaller clutches and pairing them with larger bags for a more flexible aesthetic; simply ditch the massive bag at work and take the clutch with you.

The Louis Vuitton Flat Zip Pochette changes up the classic monogram style by making it more subtle, stitched and overtly chic. It's a fantastic option for the ladies who adore Vuitton, but aren't much for the flashier numbers the luxury retailer produces.

Luxury Clutch Pairings
Opportunity for luxury fashion brands to market and create collections of smaller clutches to pair with larger bags.
Subtle Monogramming
Opportunity for luxury fashion brands to explore more subtle and understated monogramming on their products.
Flexible Aesthetics
Opportunity for luxury fashion brands to design products that cater to a more flexible aesthetic, allowing for easy transition from day to night.

Industries Being Reshaped

Luxury Fashion
Opportunity for luxury fashion houses to create more understated and versatile pieces for women.
Leather Goods
Opportunity for leather goods companies to expand their product lines to include smaller clutches and purses for pairing with larger bags.
Retail
Opportunity for retailers to market and sell sets of smaller clutches to pair with larger bags.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 50%
Freshness 8%