At first glance, the Loud & Luminous photoshoot may seem like a typical magazine editorial. For many, it will remain so. But for those fashionable individuals who happen to pride themselves on their tech savviness as well, it is simply a photoshoot inspired by the Nokia Lumia 900 smartphone. In its attempt to give the Apple iPhone some much-needed competition, this phone is concentrating on its fashionability rather than its functionality.
Shot by photographer Steve Marais, the Loud & Luminous photoshoot is vibrant and youthful. It stars South African personalities Eve Rakow of The Frown and Yannick Llunga, who is also known as Petite Noir. They were outfitted by stylist Jessica Lupton in pieces form local designers.