The 'Lost Time' collection of photos from PXY definitely stirs up some strong emotions. The images evoke loneliness and sadness within the viewer; in particular, the empty swing and abandoned warehouse seem like they were purposely forgotten or ignored by someone.
The beautiful lighting and clarity of the photos make the 'Lost Time' collection even more powerful. See some shots from this set above.
Implications - Consumers are increasingly nostalgic for a bygone era when things were perceived to be far simpler. The use of nostalgia in ad campaigns is a powerfully motivator for consumers. Companies should consider different demographics and how nostalgia might differ in order to execute effective ads.