The Lorenzo Busato ‘For The Love of God’ Spring/Summer 2010 menswear collection is heavily influenced by artist Damien Hirst. Busato, a fashion design graduate of University Iuav of Venice, created the dark collection based on a school assignment of “the study of an ethnicity as opposed to a theme of breaking.”
The black-and-white attire shows math-class-perfect symmetry and geometrical volumes while evoking powerful themes like alienation, death, pain, architecture and religion. The 'Terminator'-esque ensembles are completed by bizarro face masks and forceful models posing with carcasses.
Why This Trend Is Growing
- Dark Menswear
- Disruptive innovation opportunity: Explore the use of dark and powerful themes in menswear to create a unique and attention-grabbing aesthetic.
- Geometric Volumes
- Disruptive innovation opportunity: Experiment with math-class-perfect symmetry and geometrical volumes in clothing design to create visually striking and unconventional garments.
- Bizarro Face Masks
- Disruptive innovation opportunity: Incorporate unconventional face masks in fashion design to add an element of intrigue and mystery to clothing collections.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Introduce avant-garde menswear designs that push the boundaries of conventional fashion.
- Art and Fashion
- Disruptive innovation opportunity: Explore the intersection of art and fashion, creating collections that are influenced by powerful themes and evoke emotive responses.
- Creative Marketing
- Disruptive innovation opportunity: Utilize unconventional marketing strategies to promote menswear collections that are inspired by dark and powerful themes.
