Lorenz Presents its Latest Collection for the FW22 Season
References: lorenz.store & hypebeast
London-based fashion imprint Lorenz introduces its latest collection that is specifically designed for the Fall/Winter 2022 season. It is led by new looks that prepare for the colder time of the year leading with heavyset knitwear shapes that are detailed with new graphics followed by winter accessories.
The highlighting items in the seasonal capsule include the brown collared jacket that is detailed with a line drawing of a man throwing a javelin. The back of the jacket is detailed with the year 1986, which is the year that Athens hosted the Olympics. Other notable silhouettes include the red crewneck sweater that is marked with custom Lorenz branding along the chest with two wine glasses together.
Image Credit: Lorenz
The highlighting items in the seasonal capsule include the brown collared jacket that is detailed with a line drawing of a man throwing a javelin. The back of the jacket is detailed with the year 1986, which is the year that Athens hosted the Olympics. Other notable silhouettes include the red crewneck sweater that is marked with custom Lorenz branding along the chest with two wine glasses together.
Image Credit: Lorenz
Trend Themes
1. Heavyset Knitwear - Innovative opportunities exist for companies that can create heavyset knitwear pieces with unique graphic designs for the FW22 season.
2. Winter Accessories - Disruptive innovation opportunities exist for companies that can develop new and fashionable winter accessories to complement the latest seasonal collection.
3. Custom Branding - Companies that can offer custom branding with unique designs on winter wear and accessories can take advantage of the current trend in fashion and attract new customers.
Industry Implications
1. Fashion Industry - Fashion companies can leverage the current trend in heavyset knitwear with unique graphic designs and accessories that complement the latest seasonal collection.
2. Textile Manufacturing Industry - Opportunities exist for textile manufacturing companies to innovate in the creation of heavyset knitwear fabrics with unique textures and patterns.
3. Design Industry - Companies in the design industry can take advantage of the trend in custom branding and create unique and personalized designs for winter wear and accessories for the FW22 season.
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