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AR-Powered Makeup Shopping

Amazon and L'oreal's Modiface Reinvents Makeup Shopping with AR

— October 28, 2021 — Tech
L'Oreal has partnered with Amazon to bring L'Oreal's Modiface feature, an AR makeup try-on application, to online shoppers, making it easier than ever for customers to find their perfect look.

L'Oreal's Modiface feature is available on Amazon for Android and iPhone users. If you've ever shopped for makeup online and found it unpredictable, then L'Oreal's Modiface feature is perfect for you. If you're worried about accuracy, L'Oreal's Modiface feature uses advanced facial tracking, lighting recognition, and AR simulation to show you exactly how products would look in real life.

With L'Oreal's Modiface feature you no longer need to have awkward interactions with beauty professionals, because L'Oreal's Modiface feature allows you to try everything on from the comfort of your home. L'Oreal's Modiface feature has partnered with Amazon, allowing you to purchase your perfect look immediately after trying it on.

You have a few options with L'Oreal's Modiface feature, such as using a static image of yourself or trying on makeup in real-time through video. L'Oreal's Modiface feature on Amazon is accessible by clicking "try now" on any participating cosmetic product. You can also download L'Oreal's Modiface feature from Amazon, Google Play, or the Appstore directly.

L'oreal's Modiface feature is currently available for L'Oreal, Sephora, Covergirl, and many more major makeup retailers on Amazon, so even if L'Oreal products aren't for you, you can use L'Oreal's Modiface feature to try on your favorite brands.

L'Oreal's Modiface feature removes the physical barrier to makeup shopping and modernizes the industry.

Image Credit: L'Oreal Modiface
Trend Themes
1. AR Makeup Try-on - The trend of AR-powered makeup try-on features in retail is disrupting the beauty industry and revolutionizing customer experience.
2. Online Beauty Retail Innovation - The trend of innovative online beauty retail experiences, such as AR-powered try-on features, is transforming the beauty industry and paving the way for new opportunities in digital marketing.
3. AI-driven Online Shopping - The trend of AI-driven online shopping experiences, like L'Oreal's Modiface feature, is revolutionizing customer experience by offering personalized virtual try-on features before purchasing products.
Industry Implications
1. Beauty Retail - The beauty retail industry is being transformed by AR-powered virtual try-on features that provide customers with a more accurate and personalized shopping experience, leading to increased sales and customer engagement.
2. E-commerce - The E-commerce industry is embracing innovative technologies like AR and AI to revolutionize the shopping experience, offering customers a more personalized and engaging way to try on products and make purchases online.
3. Digital Advertising - The trend of AR-powered makeup try-on features is creating new opportunities for digital advertising, allowing businesses to showcase their products in a more engaging way and drive sales through personalized customer experiences.
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