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The Long Clothing Mishka Collaboration Combines Gothic & Streetwear

 - Sep 15, 2013
References: longclothing & hypebeast
Streetwear company Mishka teamed up with Neo-goth label Long Clothing for its 2013 Long Clothing X Mishka Collaboration. The collaboration seems slightly unfitting due to the nature of each company's consumer audiences, however, this outcome appears successful and appealing to the eye.

In response to the cooling months ahead, the general emphasis is upon outerwear: including leather varsity jackets, long sleeve shirts and headwear. Plastered on most items is Mishka's infamous 'Keep Watch' logo (a severed eyeball), with a bit of a gothic, eerie twist. Other graphics include the Long logo, alongside chains, anarchy stars, skulls and satanic emblems. Colors are restricted to black and white -- which is fitting and expected of both companies.

The collaboration is certainly one of the first to go merge gothic themes with hip-hop; the full collection is available on the Long Clothing website.