BBC ICECREAM sways away from its streetwear offerings for a brief moment to design a series of logo pillow designs that reimagine some of its most iconic motifs. The signature dog and cone emblem are taken to a new angle that dives into lifestyle items.
It turns itself into throw pillows and is done in true BBC ICECREAM design languages due to the bright and bold tonal palette. The exterior is constructed from a blend of both spandex and polyester materials detailed with a black outline to make the cartoonish look pop even more. The pillows are plush and stuffed to give it a soft three dimensional form before additional branding tags are added on the sides of the pillows.
Image Credit: HBX
What's Driving This Trend
- Iconic Motifs as Home Decor
- Reimagining popular logos and symbols as home decor items presents an opportunity for companies to expand into the lifestyle product market and reach a broader audience.
- Streetwear-inspired Home Goods
- Adding streetwear aesthetics to home goods creates a unique selling point and can attract new customers from both the streetwear and home decor spheres.
- Multifunctional Design Elements
- Creating products that serve multiple purposes, such as functioning as both a pillow and a decorative item, can add value and appeal to consumers.
Who This Affects Most
- Streetwear
- Streetwear brands can explore new markets and revenue streams by expanding into home goods and lifestyle products.
- Home Decor
- Adding streetwear-inspired designs and motifs to home decor can attract a younger and more diverse customer base.
- Fashion Accessories
- Utilizing popular brand logos and motifs on accessories and home decor can increase brand visibility and recognition.
