The May 2015 L'Officiel Mexico Rokas Darulis photoshoot displays a series of denim pieces with a high end, modern appeal. In the production, stylist Katy Lassen proved that jeans aren't just for casual settings, but can instead be worn for a variety of formal or semi-formal occasions.
Model Katryn Kruger showcased the beauty of these unusual pieces. She did so with the help of a loose one-piece suit, a large button-up jacket and pants featuring slight frills.
A passion for diversity certainly informed Lassen's selection of apparel. This stems from her inclusion of revealing cut out dresses, wide legged pants and chunky knit sweaters. Readers will as such be able to replicate these current looks in a variety of ways.
What's Driving This Trend
- Upscale Denim Wear
- The high-end appeal of denim presents an opportunity for luxury fashion brands to innovate and elevate the denim market.
- Denim Beyond Casual Settings
- The use of denim in formal or semi-formal settings can be further explored and expanded to cater to a wider audience.
- Diverse Denim Selections
- Incorporating unique designs and styles in denim wear can cater to a wider and more diverse consumer market.
Who This Affects Most
- Fashion
- Innovative denim wear can create new markets, increase brand appeal, and attract wider audiences for luxury fashion brands.
- Retail
- The diversification of denim wear can offer retailers the opportunity to offer unique and diverse denim pieces, increasing potential revenue streams.
- Marketing
- The promotion and marketing of denim beyond casual settings can open up new market segments and expand brand awareness of denim products.
