Avant-Garde Androgynous Editorials

The L’Officiel Mexico May 2014 Cover Shoot Stars Suited Bo Don

The L’Officiel Mexico May 2014 cover shoot explores a range of traditional suit alternatives for the professional woman. In place of the basic blazer and pant (or skirt) combo, this photoshoot brings into play a variety of different cuts and fits to really spice up a boring office wardrobe. Granted, not all of these looks might be appropriate for such a reserved setting, but it will get women experimenting a little more.

Starring model Bo Don, the L’Officiel Mexico May 2014 cover shoot was lensed by photographer Max Abadian. The menswear-inspired looks were put together by stylist Christopher Campbell. He pulled pieces from the spring collections of Salvatore Ferragamo, Proenza Schouler, Celine and more. A choppy bob by Ayumi Yamamoto and barely there makeup by Manami Ishikawa perfected the chic looks.

Alternative Suit Styles
The exploration of different cuts and fits for professional women presents an opportunity for disrupting the traditional office wardrobe.
Menswear-inspired Fashion
The use of menswear-inspired looks in women's fashion offers a chance for disruptive innovation in blurring gender boundaries.
Minimalist Hair and Makeup
The trend towards barely there makeup and choppy bobs creates room for disruptive innovation in natural beauty products and innovative hairstyling techniques.

Where This Applies

Fashion
The fashion industry can capitalize on the trend of alternative suit styles and menswear-inspired fashion by creating innovative designs and marketing campaigns that appeal to the professional woman.
Beauty
The beauty industry can explore disruptive innovation within minimalist hair and makeup trends by developing new natural and eco-friendly beauty products that cater to the growing demand for natural beauty.
Photography
The photography industry can experiment with capturing androgynous editorials by using creative techniques and unconventional poses to challenge traditional notions of gender in fashion.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 70%
Freshness 8%