The Loewe x On Cloudtilt Uses Computer-Generated Midsole Tech
Laura McQuarrie — October 11, 2023 — Fashion
References: loewe & refinery29
The second Loewe x On collab is launching soon and this time, the partnering brands are introducing the lightweight Cloudtilt and a new brand style for On. This knitted, sock-like footwear style boasts an adaptable, cushioned EVA foam sole. Notably, this is also the first lifestyle sneaker from On that uses its CloudTec Phase, a computer-generated technology that creates the shoe’s midsole for lasting comfort.
The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by the practical, outdoorsy clothing and gear associated with hiking and camping, often worn in everyday urban settings to convey a rugged and authentic aesthetic.
Available in striking lime green and purple, the shoe is an earth-friendly one too, with the upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials.
The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by the practical, outdoorsy clothing and gear associated with hiking and camping, often worn in everyday urban settings to convey a rugged and authentic aesthetic.
Available in striking lime green and purple, the shoe is an earth-friendly one too, with the upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials.
Trend Themes
1. Computer-generated Midsole Tech - On's CloudTec Phase uses computer-generated technology to create the shoe's midsole for lasting comfort.
2. Gorpcore Fashion Trend - The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by practical, outdoorsy clothing and gear worn in everyday urban settings.
3. Earth-friendly Footwear - The shoe features an upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials.
Industry Implications
1. Footwear Manufacturing - The use of computer-generated technology in midsole production presents disruptive innovation opportunities for footwear manufacturers to enhance comfort and performance.
2. Fashion and Apparel - The gorpcore trend offers disruptive innovation opportunities for fashion brands to create functional, rugged clothing and gear for everyday urban wear.
3. Sustainable Materials - The development of earth-friendly footwear using recycled materials presents disruptive innovation opportunities for sustainable material providers and manufacturers.
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