The second Loewe x On collab is launching soon and this time, the partnering brands are introducing the lightweight Cloudtilt and a new brand style for On. This knitted, sock-like footwear style boasts an adaptable, cushioned EVA foam sole. Notably, this is also the first lifestyle sneaker from On that uses its CloudTec Phase, a computer-generated technology that creates the shoe’s midsole for lasting comfort.
The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by the practical, outdoorsy clothing and gear associated with hiking and camping, often worn in everyday urban settings to convey a rugged and authentic aesthetic.
Available in striking lime green and purple, the shoe is an earth-friendly one too, with the upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials.
What Makes This Trend Stand Out
- Computer-generated Midsole Tech
- On's CloudTec Phase uses computer-generated technology to create the shoe's midsole for lasting comfort.
- Gorpcore Fashion Trend
- The Loewe x On collaboration taps into the rise of gorpcore, a style characterized by practical, outdoorsy clothing and gear worn in everyday urban settings.
- Earth-friendly Footwear
- The shoe features an upper mesh made with 99% recycled polyester and packing made from 100% recycled industrial materials.
Sectors Adopting This
- Footwear Manufacturing
- The use of computer-generated technology in midsole production presents disruptive innovation opportunities for footwear manufacturers to enhance comfort and performance.
- Fashion and Apparel
- The gorpcore trend offers disruptive innovation opportunities for fashion brands to create functional, rugged clothing and gear for everyday urban wear.
- Sustainable Materials
- The development of earth-friendly footwear using recycled materials presents disruptive innovation opportunities for sustainable material providers and manufacturers.
