Concrete-Like Textile Televisions

Loewe Technology Delivers Sleek and Minimal Designs

German audio brand Loewe Technology delivers a new television design that is cold in design with a minimal and textural look. The Iconic seems to be a minimal 4K OLED flatscreen device but it is supported by a stone structure. It is described by the brand as 'Syno-Stone' which is a blend of organically sourced recycled materials that are made to look like concrete.

The base foundation is made by Anders, which is a material company based in Kronach, the company's hometown. Additionally, the television comes in a Graphite Grey and Clay White color palette and needs to be installed by the dealership due to the weight of the design -- the speakers are also embedded into the stone.

Image Credit: Loewe Technology

Textile Televisions
The advancement of Televisions with textile-based designs provides innovation opportunities for the interior design industry to incorporate electronics into their products.
Minimal Design
Businesses in the electronics industry can take advantage of the growing demand for minimalist designs to create sleek and stylish products that cater to the modern consumer.
Syno-stone Material
Companies in the construction and architecture industries can explore the use of organically sourced recycled materials, such as the Syno-Stone material used for the Loewe Iconic television, to create environmentally-friendly and sustainable products.

Where This Applies

Electronics
The electronics industry can implement the use of the Syno-Stone material and textile-based designs to create new and innovative television designs, as well as other electronics products.
Interior Design
The textile-based designs of the Loewe Iconic television can serve as an example for the interior design industry to incorporate electronics into home decor for a seamless, minimalist look.
Construction and Architecture
The use of organically sourced recycled materials such as Syno-Stone in the construction and architecture industries can lead to the creation of sustainable and environmentally-friendly products.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 38%
Freshness 14%