The Loco Abreu Asics Boots Against Racism campaign fights to stop racism on and off the field. By wearing one white shoe and one black shoe on the soccer field, the popular sports star got the message across to millions of viewers.
People of all colors can work together, and this clever campaign encourages this message. Amazingly, by wearing these shoes for only one game, millions of viewers received the message followed by an online frenzy as advertisers and bloggers alike commented on the event. The Loco Abreu Asics Boots Against Racism campaign demonstrates how racism is a thing of the past, and everyone must recognize and strive for equality in the world.
Asics does a great job at promoting the brand with this campaign, while simultaneously keeping the larger social good in mind.