Japanese streetwear label NEIGHBORHOOD has teamed up with L.L. Bean to launch a concise accessories collection that reimagines two of the Americana outdoor brands' most classic items, its signature tote bag, and its understated cap.
The reworked tote bag is offered in three different sizes that range in widths from 300mm to 520mm, all of which arrive in a wide range of color combinations. The bags are still made from a premium cotton canvas and come with brown, green, black, and navy color options for their straps and bottoms. Rounding out the bag's design is L.L. Bean and NEIGHBORHOOD embroidered branding.
Meanwhile, L.L. Bean's classic cap has received a subtle makeover consisting of NEIGHBHORHOOD branding on the back, and an L.L. Bean logo on the front. In addition, the caps are offered in a new range of color options including navy, khaki, beige, and black.
Image Credit: NEIGHBORHOOD
Why This Trend Is Growing
- Streetwear-crossover Collections
- The success of NEIGHBORHOOD and L.L. Bean's partnership highlights the potential for more collaborations between outdoor and streetwear brands to launch crossover collections.
- Personalized Tote Bags
- The reimagined L.L. Bean tote bags by NEIGHBORHOOD showcase the potential for using color and branding to create personalized tote bags for consumers.
- Updated Classic Accessories
- NEIGHBORHOOD's subtle updates to L.L. Bean's classic cap and tote bag highlight the potential for a wider range of brands to incorporate unique and modern design elements into their classic accessories.
Industries Being Reshaped
- Fashion
- Fashion brands and retailers can look to the success of the NEIGHBORHOOD and L.L. Bean collaboration as an example of the growth potential in the crossover between outdoor and streetwear.
- Retail
- More retailers can offer personalized tote bags as part of their product mix or partner with other brands for exclusive crossover collections.
- Accessories
- Accessories brands can take inspiration from NEIGHBORHOOD's subtle updates to classic accessories, highlighting the potential for modernizing and refreshing classic designs.
