Hiker-Specific Rugged Pants

The LIVSN Flex Canvas Pants are Perfect for Hiking and More

The nw LIVSN Flex Canvas Pants were thoughtfully designed to be the perfect all-around favorite for spring and summer adventures. Crafted to meet the needs of hikers, these pants boast a gusseted crotch, articulated knees, zippered security pockets, discrete knife pockets, roll-up leg system, ventilation, and reinforcements at all stress points.

In addition, the LIVSN Flex Canvas Pants were made with custom, sustainable 7.3oz EcoFlex Canvas that contains a 7.3oz duck canvas made with 58% GOTS Certified Organic Cotton, 40% Recycled Polyester, and 2% spandex. The durable and highly-mobile outdoor pants feature a tailored fit, making them ergonomic and performance-driven.

The LIVSN Flex Canvas Pants are available to purchase online and in select retailers for$99 USD.

Image Credit: LIVSN

Eco-friendly Outdoor Apparel
There’s an opportunity to increase the demand for sustainable, high-performance apparel.
Multi-functional Outdoor Clothing
Designing versatile outdoor apparel with features that cater to the needs of different outdoor activities is a disruptive innovation opportunity.
Improved Durability in Outdoor Wear
Creating outdoor clothing with enhanced durability can increase their lifespan, which is a selling point for consumers.

Industries Being Reshaped

Outdoor Apparel Industry
The industry can capitalize on the demand for eco-friendly and versatile outdoor clothing.
Sustainable Fashion Industry
There’s an opportunity for sustainable fashion brands to expand into the outdoor apparel industry and target eco-conscious hikers.
Outdoor Sporting Goods Industry
The industry can innovate by partnering with sustainable fabric manufacturers to create durable, multi-functional outdoor wear that suits different outdoor activities.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 15%
Freshness 10%