The LIVSN Designs Century Jacket is a piece of high-performance outerwear that's constructed to withstand even the most demanding environments without the need for synthetic materials.
The jacket is crafted using organic ventile cotton for the exterior along with a 100% silk lining and boasts a British wool filling for impressive thermoregulation. These materials combine to help the wearer stay warm in the cold, but also work to dissipate heat when temperatures increase.
The LIVSN Designs Century Jacket is water, wind, fire and abrasion-resistant to ensure it will withstand life in the great outdoors. The jacket comes backed by a lifetime warranty with free repairs to boot, which speaks to the increasing demand for high-quality garments with a sustainability edge.
Why This Trend Is Growing
- Synthetic-free Outerwear
- The trend shows opportunity for innovation in the use of natural materials to address sustainability concerns in the fashion industry.
- Ventile Cotton
- The increasing use of Ventile cotton suggests an opportunity for innovations in the use of natural materials in other industries such as furniture and automotive.
- Lifetime Warranty
- The trend for lifetime warranties in the fashion industry suggests an opportunity for innovation in the after-sales service sector, particularly in e-commerce that has been increasingly important during the pandemic.
Industries Being Reshaped
- Fashion
- This trend highlights opportunities in the fashion industry to embrace sustainable and ethical practices, particularly in the production of outerwear.
- Textile
- The use of Ventile cotton in this jacket opens opportunities for the textile industry to explore natural materials as an alternative to synthetic fabrics.
- Retail
- The trend for lifetime warranties in the fashion industry suggests an opportunity for the retail sector to offer better after-sales service to customers and improve customer retention or brand loyalty.
