Eastern Exoticism Editorials

Harper's Bazaar China's Liu Wen Feature Celebrates Cultural Glamor

Liu Wen stars in this self-titled editorial that graces that latest issue of Harper's Bazaar China. The supermodel is lensed by photographer Sun Jun and is seen posing inside a lavish mansion. The home is furnished with Chinese antiques and vibrant wall coverings that feature silk and gilded metal details.

Reviving traditional Chinese garb for a new generation, this couture editorial highlights an array of handmade pieces. Its lavish standouts include hand-embroidered evening gowns, crocheted skirts and silk shrugs that feature sculptural elements.

In addition to its luxe wardrobe staples from labels like Emilio Pucci, Roberto Cavalli and Jean Paul Gaultier -- styled by Wilson Huang -- this editorial's captivating images also reference the style of traditional Chinese art and home decor.

Cultural Glamor Revival
Opportunity for fashion brands to incorporate traditional cultural elements into their designs and marketing strategies.
Handmade Couture Resurgence
Potential for luxury fashion houses to showcase artisanal craftsmanship and create unique, one-of-a-kind pieces.
East-meets-west Fusion
Innovation potential for designers to blend traditional Chinese aesthetics with contemporary Western fashion.

Who This Affects Most

Fashion
Opportunity for fashion brands to embrace cultural diversity and redefine their creative direction.
Luxury
Potential for luxury brands to tap into the rising demand for authentic, handcrafted luxury products.
Art and Home Decor
Opportunity for home decor brands to incorporate traditional Chinese design elements into their products and appeal to a global audience.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 79%
Freshness 8%

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