Reebok revisits some trail designs with the launch of its Liquify collection, referencing silhouettes from the early 2000s. The capsule celebrates liquid magma and the deep sea, serving as the colorway inspiration for the latest collection. There are five releases and four models in total, all of which are made with bright palettes of teal and foam green. There are also magma-like colors such as crimson for reference.
The models that make up the capsule include the Reebok Premier Road Modern, the Reebok 3D Storm, the Reebok DMX Trail Shadow, and the Reebok Trail Hydrex. The blend of azure hues with yellow are meant to nod “to the bioluminescent creatures that live on the ocean floor.” The clear patent panels of the Premier Road Modern references glaciers breaking apart.
Image Credit: Reebok
What's Driving This Trend
- Trail Sneaker Revival
- Reebok's Liquify collection revisits trail designs from the early 2000s, signaling a revival of the trail sneaker trend.
- Nature-inspired Colorways
- The colorful palettes of teal, foam green, and magma hues in Reebok's Liquify collection reflect a trend towards nature-inspired colorways in footwear.
- Deep Sea Aesthetics
- The deep sea-inspired design elements, such as azure hues and bioluminescent references, in Reebok's Liquify collection highlight the emerging trend of deep sea aesthetics in fashion.
Who This Affects Most
- Athletic Footwear
- The trail sneaker revival trend presents a disruptive innovation opportunity for athletic footwear brands to reintroduce and reimagine classic trail designs.
- Fashion
- The nature-inspired colorways trend in the Liquify collection opens up opportunities for fashion brands to incorporate vibrant, earthy tones into their products and collections.
- Outdoor Adventure Gear
- The deep sea aesthetics trend in Reebok's Liquify collection offers a disruptive innovation opportunity for outdoor adventure gear brands to create products that blend style and functionality inspired by the underwater world.
