Liquid-Look Prom Dresses

Jovani's Prom Collection Introduces Dresses with Fluid Finishes

Inspired by red carpet style, liquid-look prom dresses that magically enhance curves are making a big impact, as spotted in Jovani's newly released prom collection.

Metallic fabrics, sequin finishes and glittering embellishments all work together to create a curve-hugging appearance that seamlessly flows with the body -- creating a very fluid style. These unique liquid-look prom dresses are all about celebrating confidence and feeling like a star. The colors are just as intense, from vibrant hot pink and red to dramatic silver, gold, deep navy and emerald.

The traditional prom dress silhouette gets a bold and sartorially daring makeover for 2018 and this emerging style will likely be spotted everywhere during next year's big prom season.

Liquid-look Prom Dresses
Create fluid and curve-hugging prom dresses that enhance confidence and make a bold fashion statement
Sequin Finishes
Design dresses with sequin finishes that add glamour and create a striking visual impact
Vibrant Colors
Incorporate vibrant colors such as hot pink and red to create eye-catching prom dresses

Who This Affects Most

Fashion
Innovate within the fashion industry to create unique and eye-catching prom dresses
Textiles
Develop new techniques and materials to achieve a liquid-like appearance in prom dresses
Retail
Market and sell liquid-look prom dresses as a new trend in the prom dress industry
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 74%
Freshness 8%

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