Nars Released Three Bold Lipstick Palettes
Ellen Smith — October 30, 2018 — Fashion
References: narscosmetics & thegloss
Eye, face and cheek palettes dominate the cosmetic industry, making Nars' recently released lipstick palette a highly unique addition to one's vanity bag.
Perfect for the approaching holiday season, this new product is full of bold colors that'll help one seamlessly transition from work to an event. Each compact kit arrives with seven colorways inside, and has been dubbed the '7 Deadly Sins Audacious Lipstick Palette.' Each kit is ideal for building one's look, as mixing the colors can create endless combinations. What's more is that the colors of this palette were crowd sourced by the brand on Instagram prior to its release, ensuing that the colors will be fan-favorites upon purchase.
Image Credit: via Instagram @narsissist
Perfect for the approaching holiday season, this new product is full of bold colors that'll help one seamlessly transition from work to an event. Each compact kit arrives with seven colorways inside, and has been dubbed the '7 Deadly Sins Audacious Lipstick Palette.' Each kit is ideal for building one's look, as mixing the colors can create endless combinations. What's more is that the colors of this palette were crowd sourced by the brand on Instagram prior to its release, ensuing that the colors will be fan-favorites upon purchase.
Image Credit: via Instagram @narsissist
Trend Themes
1. Bold Lipstick Palettes - Disruptive innovation opportunity: Creating customizable lipstick palettes with bold colors that allow users to create endless combinations.
2. Crowdsourced Product Development - Disruptive innovation opportunity: Using social media platforms like Instagram to crowdsource product ideas and engage customers in the development process.
3. Versatile Makeup Kits - Disruptive innovation opportunity: Designing makeup kits that can seamlessly transition users from work to special events, catering to the needs of busy professionals.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introducing unique and highly customizable lipstick palettes to stand out in the competitive cosmetic industry.
2. Social Media Marketing - Disruptive innovation opportunity: Leveraging social media platforms like Instagram to involve customers in the product development process and build brand loyalty.
3. Fashion & Beauty - Disruptive innovation opportunity: Creating versatile makeup kits that cater to the needs of fashion and beauty industry professionals who require seamless transitions between work and special events.
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