This Pride Month, Consonant Skincare is giving people the chance to nourish themselves with the Peace, Love, Lip Organic Lip Conditioner and at the same time, support Bill 7 Award Trust, a Canadian charity that provides scholarships to disadvantaged LGBTQ students who are pursuing post-secondary education.
Rather than offering this Pride-celebrating lip balm at a fixed price, Consonant Skincare offers three donate-what-you-can payment options, noting: "The more you pay, the more good the Bill 7 Award Trust can do."
The organic lip conditioner itself is made with more than 60% sweet almond oil, plus beeswax, jojoba oil and peppermint essential oil. Together, these soothing and cooling ingredients help to hydrate, protect and even repair the skin, all the while enriching it with essential fatty acids.
What Makes This Trend Stand Out
- LGBTQ+ Supportive Products
- The creation of products that support the LGBTQ+ community can open up opportunities to reach out and create meaningful connections with those that use them.
- Donation-based Pricing
- Offering a pay-what-you-can model for products can help businesses not only create a good reputation for themselves, but also support and bring awareness to important causes and social issues.
- Organic and Natural Ingredients
- Creating products that use natural and organic ingredients not only promote eco-friendliness and sustainability, but also signify a step towards healthier and conscious consumption for consumers.
Sectors Adopting This
- Skincare
- Lip balm and other skincare products that support social causes and utilize sustainable, organic ingredients can appeal to consumers who want affordable, yet environmentally conscious, options.
- Cosmetics
- Cosmetic brands that support social causes and the LGBTQ+ community can create a niche market that promotes inclusivity and diversity among consumers.
- Manufacturing
- Manufacturing companies that integrate eco-friendly and socially responsible practices into their production processes can benefit from a growing consumer demographic that values ethically sourced products.
