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Sassy Cosmetic Branding

The 'Shut Up and Kiss Me' Lip Balm Demands a Smooch

— April 26, 2014 — Fashion
No one will be able to deny you a kiss if you wear the 'Shut Up and Kiss Me' lip balm by Esty shop owner ‘Lippydudu.’ Nick-named the lip lube, this cherry-flavored gloss is seductively blunt.

Each of the 'Shut Up and Kiss Me' lip balms are made from high-quality, all-natural ingredients that are really good for retaining moisture such as: coconut oil, beeswax, avocado oil, lanolin and cocoa butter. The balm is infused with a deliciously fragrant cherry oil that gives these glosses their sweet cherry scent and sheen finish on the lips.

My only advice is to be careful who you borrow this lip balm to -- you just might get a big kiss.


Trend Themes
1. Customized Lip Balms - Creating personalized lip balms with unique branding and flavors presents an opportunity for disruptive innovation in the cosmetics industry.
2. Natural Ingredient Cosmetics - Developing cosmetic products using high-quality, all-natural ingredients can disrupt the conventional cosmetics market and cater to the growing demand for clean beauty.
3. Playful and Bold Branding - Embracing sassy and unconventional branding strategies can disrupt the cosmetics industry by captivating younger and more adventurous consumer segments.
Industry Implications
1. Cosmetics - By incorporating quirky branding and using natural ingredients, the cosmetics industry can tap into new markets and attract customers seeking unique and eco-friendly products.
2. Personal Care - Innovating personalized lip balms offers disruptive potential in the personal care industry, allowing customers to express their individuality and tailor their skincare routines.
3. E-commerce - The rise of online platforms, such as Esty shops, provides an opportunity for disruptive innovation in the e-commerce industry by creating niche cosmetic brands with distinct personalities.
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