Bow & Stern's Automatic Dive Watch is Backed By a Lifetime Guarantee
Bow & Stern — October 15, 2018 — Fashion
References: bowandstern.au & kck.st
These handcrafted limited-edition automatic watches are built to last. With a lifetime guarantee, Bow & Stern ensures timepiece will evolve with customers on their life journey and stand the test of time.
Bow & Stern just launched its new ABYSS Collection on Kickstarter as the very first Automatic Dive Watch to offer a lifetime guarantee. The Abyss is a limited edition with only 1,200 of each style available worldwide so if you want to rock a timepiece that almost certainly won't be worn by anybody else, this is the one for you.
Bow & Stern does its bit for the environment too—for every unit sold, a Blue Gum Eucalyptus Tree is planted in the Annya State Forest, Australia.
Bow & Stern just launched its new ABYSS Collection on Kickstarter as the very first Automatic Dive Watch to offer a lifetime guarantee. The Abyss is a limited edition with only 1,200 of each style available worldwide so if you want to rock a timepiece that almost certainly won't be worn by anybody else, this is the one for you.
Bow & Stern does its bit for the environment too—for every unit sold, a Blue Gum Eucalyptus Tree is planted in the Annya State Forest, Australia.
Trend Themes
1. Limited-edition Watches - Disruptive innovation opportunity: Creating exclusive and unique timepieces that appeal to collectors and individuals seeking rarity.
2. Lifetime Guarantees - Disruptive innovation opportunity: Offering lifetime guarantees as a value-added service to instill trust and loyalty among customers.
3. Sustainable Luxury - Disruptive innovation opportunity: Combining luxury and sustainability by incorporating environmentally-friendly practices and initiatives.
Industry Implications
1. Watch Manufacturing - Disruptive innovation opportunity: Leveraging limited-edition releases and lifetime guarantees to differentiate from competitors and attract watch enthusiasts.
2. Luxury Goods - Disruptive innovation opportunity: Integrating sustainability efforts and environmental contributions as part of luxury brand identity to cater to conscientious consumers.
3. Crowdfunding Platforms - Disruptive innovation opportunity: Partnering with limited-edition watch makers to showcase exclusive products and attract niche audiences seeking unique timepieces.
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