These handcrafted limited-edition automatic watches are built to last. With a lifetime guarantee, Bow & Stern ensures timepiece will evolve with customers on their life journey and stand the test of time.
Bow & Stern just launched its new ABYSS Collection on Kickstarter as the very first Automatic Dive Watch to offer a lifetime guarantee. The Abyss is a limited edition with only 1,200 of each style available worldwide so if you want to rock a timepiece that almost certainly won't be worn by anybody else, this is the one for you.
Bow & Stern does its bit for the environment too—for every unit sold, a Blue Gum Eucalyptus Tree is planted in the Annya State Forest, Australia.
What's Driving This Trend
- Limited-edition Watches
- Disruptive innovation opportunity: Creating exclusive and unique timepieces that appeal to collectors and individuals seeking rarity.
- Lifetime Guarantees
- Disruptive innovation opportunity: Offering lifetime guarantees as a value-added service to instill trust and loyalty among customers.
- Sustainable Luxury
- Disruptive innovation opportunity: Combining luxury and sustainability by incorporating environmentally-friendly practices and initiatives.
Who This Affects Most
- Watch Manufacturing
- Disruptive innovation opportunity: Leveraging limited-edition releases and lifetime guarantees to differentiate from competitors and attract watch enthusiasts.
- Luxury Goods
- Disruptive innovation opportunity: Integrating sustainability efforts and environmental contributions as part of luxury brand identity to cater to conscientious consumers.
- Crowdfunding Platforms
- Disruptive innovation opportunity: Partnering with limited-edition watch makers to showcase exclusive products and attract niche audiences seeking unique timepieces.
