Sophisticated Lightweight Clothing Collections

Schnayderman's Emphasizes Nature with its SS 2019

Contemporary Swedish label Schnayderman's debuts its Spring/Summer 2019 collection with a lookbook that highlights the delicate and breezy character of the lightweight clothing options. The menswear for the upcoming season takes cues from nature and the outdoors. The silhouettes are relaxed but sophisticatedly tailored, allowing the garments the option to be styled with reference to the occasion — from casual friend hangouts to semi-formal events.

The natural aesthetic of the lightweight clothing is best insinuated by the robust color palette that features "sun-faded tones and an all-over forest print." Moreover, the Spring/Summer 2019 menswear collection is the first time the contemporary fashion label introduces shorts and tees.

Schneiderman's lightweight clothing options are bound to elevate the summer wardrobe of any individual with effortless and timeless silhouettes.

Nature-inspired Lightweight Clothing
Schnayderman's collection emphasizes the natural aesthetic of lightweight clothing using earth tones and prints, offering opportunities for sustainable fashion.
Relaxed Sophistication
Schnayderman's showcases how relaxed and sophisticated clothing can be combined, inspiring luxury loungewear brands.
Expansion of Spring-summer Collections
Schnayderman's introduction of shorts and tees in their Spring/Summer 2019 collection provides opportunities for brands to experiment with new apparel.

Sectors Adopting This

Fashion Industry
Schnayderman's nature-inspired collection demonstrates a growing trend of sustainable and eco-friendly fashion.
Men's Apparel Industry
Schnayderman's new clothing options provide innovative ideas for men's fashion brands in terms of relaxed sophistication.
Loungewear Industry
Schnayderman's collection showcases the potential for loungewear to be both relaxed and sophisticated, offering opportunities for luxury loungewear brands.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 20%
Freshness 8%

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