The Lightning Fields Spark the Imagination
References: sugimotohiroshi & wired
Amazing Japanese artist and photographer Hiroshi Sugimoto is the man behind these high voltage photos. Without fear, Sugimoto casts up to 400,000 volts of electricity through film via a Van de Graaf generator. The resulting images display erratic trails not unlike those found in nature.
Hiroshi Sugimoto has a passion for unseen phenomena, and in this, his latest creation 'The Lightning Fields' we can confirm that his passion sparks the imagination.
Implications - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this.
Hiroshi Sugimoto has a passion for unseen phenomena, and in this, his latest creation 'The Lightning Fields' we can confirm that his passion sparks the imagination.
Implications - Consumers are attracted to products that feature some sort of entertaining element. Items that contain an aspect of whimsy are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase their appeal could focus on this.
Trend Themes
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Entertaining Products — Companies could focus on creating products that feature entertaining elements to increase their appeal.
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Whimsical Items — Items that contain an aspect of whimsy are appealing to consumers who want to forget their responsibilities.
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Unseen Phenomena — Consumers are interested in experiences or products that showcase unseen phenomena.
Industry Implications
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Photography — There is an opportunity for photography companies to explore new techniques or effects inspired by Hiroshi Sugimoto's high voltage film.
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Entertainment — The entertainment industry could incorporate elements of whimsy into their products or experiences to attract consumers seeking an escape from responsibilities.
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Technology — Technological advancements could be made to create devices or gadgets that visualize unseen phenomena, providing unique experiences for consumers.
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