According to this PSA ads from the Light of Life Foundation, "Thyroid cancer is growing 5 times faster than testicular cancer."
That number goes up to 6x when compared to prostate cancer and to 7x when compared to breast cancer.
The campaign graphically builds on the common notion that men should regularly get their testicles and prostate checked and women should get their breasts checked.
The ads show a head in the place of these organs to communicate the importance of getting your neck checked.
The campaign invites you to ask your doctor to check your neck, as doing so could save your life. You can visit Checkyourneck.com for more information.
The campaign was created by Lowe, New York.
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