Jordan Brand prepares for the warmer seasons ahead through numerous new color palettes and the latest to join the roster is a dusty Light Mauve colorway. This adorns the Air Jordan 1 High Zoom CMFT sneaker model, bringing forth pastel hues during the seasonal transition.
The upper is constructed from hairy suede for a unique texture and the ankle flaps are embellished with branding details, featuring the ball and wing logo in a cream tone. The Swooshes are cut out and the inside collar section is adorned in white for a touch of tonal contrast. The midsoles are finished off with Zoom cushioning for comfort and rounded out with off-white outers to round out the design.
Image Credit: Nike
What Makes This Trend Stand Out
- Pastel Sneakers
- Opportunity for companies to create more shoe models with pastel hues for seasonal transition.
- Hairy Suede
- Opportunity for companies to use hairy suede in constructing their shoe uppers for unique texture.
- Cut-out Swooshes
- Opportunity for companies to experiment with cut-out swoosh designs in their shoe models for a contemporary look.
Sectors Adopting This
- Footwear
- Opportunity for footwear manufacturers to utilize pastel hues and hairy suede trends in product design and manufacturing.
- Apparel
- Opportunity for clothing manufacturers to release clothing items that match or complement pastel-colored footwear.
- Fashion Accessories
- Opportunity for fashion accessory manufacturers to produce complementary accessories such as bags and hats in pastel hues to match trending footwear.
