The Lifestyle Ginger Jewelry ad campaign takes a dark and Gothic turn, just in time for the winter months. Since this is usually a time for a mix of both dramatic and understated fashion, these accessories work to maintain the former while spicing up the latter. Specifically targeting fashionistas around the world, the Lifestyle Ginger Jewelry ad campaign are like dark versions of classic fashion illustrations.
Conceived and executed by JWT, an ad agency based in India, the Lifestyle Ginger Jewelry ad campaign seems to play off of the accessory brand's slogan, "Spiked with style." This punk mindset is nevertheless slightly misleading since the jewelry pieces themselves can be considered sophisticated and elegant. Thus the mix of high fashion and grunge aesthetics in the campaign.