This life coach app incorporates gaming and storytelling that psychologically profiles users as they play. Currently seeking finances via crowdfunding site Kickstarter, the Karen app is from Blast Theory. The app contains a virtual woman that gets to know users by asking questions and taking data from their smartphones.
The in-development 'mobile storytelling experience' helps users through issues, but pulls possibly more information than they'd like from their phones. The life coach app serves as a commentary on big data and "how governments and large companies such as Facebook are collecting data on us secretly and using it without our consent."
Blast Theory performed research and built a prototype, but are looking to develop software to create a full version, film interactive videos and hire an actor to play Karen.
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